Crisis management refers to the strategies and processes organizations employ to prepare for, respond to, and recover from crises that may disrupt normal operations (Boin et al., 2024). Effective crisis management is essential for business continuity, especially in industries such as banking, where public confidence and financial stability are critical (Oladipo & Nwachukwu, 2023).
Fidelity Bank, one of Nigeria’s leading financial institutions, has faced several challenges in recent years, ranging from regulatory changes to security concerns. These challenges necessitate the development of robust crisis management strategies to minimize disruptions and ensure business continuity. Banks must have strategies in place to deal with crises such as financial fraud, operational failures, or external shocks, which could undermine public trust and operational performance (Adeyemo et al., 2023).
Studies show that organizations with well-prepared crisis management strategies can recover quickly and maintain competitive advantages, while those with poorly developed plans may experience severe losses (Vallée & Knudsen, 2023). This research aims to explore how Fidelity Bank's crisis management strategies influence its ability to maintain business continuity in Bauchi State, focusing on the effectiveness of its preparation, response, and recovery measures during crises.
In Nigeria’s banking sector, the risk of crises—whether financial, operational, or external—can severely disrupt business operations and affect customer confidence (Oladipo & Nwachukwu, 2023). Fidelity Bank may face significant challenges in ensuring business continuity if its crisis management strategies are not well-coordinated, tested, and tailored to specific regional needs.
The problem is that while Fidelity Bank has crisis management strategies in place, it is unclear how these strategies contribute to business continuity in Bauchi State. Without proper crisis management, the bank may suffer from prolonged downtimes, loss of customers, and reputational damage. This study aims to assess the effectiveness of Fidelity Bank’s crisis management strategies in ensuring business continuity.
The study will focus on the crisis management strategies and business continuity of Fidelity Bank in Bauchi State. Limitations include access to sensitive crisis management data and potential reluctance from staff to discuss internal challenges.
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